We’re AND. A design studio specialising in strategy, positioning and branding within the golf space. For golfers, by golfers.
We invented golf.
Now lets re-invent it.
Naming
Brand Strategy
Visual Identity Design
Art-Direction
Packaging
Print Design
Photography
Social Content Creation
And Golf
©2025
We created AND for the innovators, the change makers and those that believe that golf is a game for everyone.
Golf is changing. Evolving. Growing. This is a moment of incredible growth, where traditions meet fresh perspectives, and new audiences are discovering a love of the game.
Based in Scotland, the birthplace of our wonderful sport, we work with clients both locally and internationally to help them tell their story. We believe now is the time to tell authentic stories that resonate deeply, creating brands that connect with people and celebrate the sport’s unique opportunity to bring people together.
We love design. We love the game. We’d love to chat.
Recent Projects
Inspiring Inclusion Through Change
A bold identity system for this International Womens Day Event celebrating Dr Renee Powell, hosted by Julia Regis and Sky Sports Golf Presenter Henni Zuel in collaboration with Adidas Golf at the iconic Ryder Cup venue The Belfry.
Concept Design
Art-Direction
Printed Materials
Social Content
Visitors Welcome
A coffee table book featuring the unique world record* collection of golf bag tags exchanged over 50 years of local and International visitors at the iconic Simpsons Golf Shop, Carnoustie.
Naming
Concept Design
Art-Direction
Editorial Design
E18 Apparel Chicago
A memorable new identity system for this new-to-market Chicago based golf lifestyle & apparel brand. Specialising in golf glove design and production they have also created clothing, hats, bags and accessories.
Visual Identity Design
Art-Direction
Packaging
Social Content
Brand Guidelines
Covesea Links Scratch Open
A duo of posters designed for the 2nd Annual Scratch Open at Covesea Links on the Moray Coast. A 9 hole Open which raises money for SAMH in Scotland. The posters feature an image of Jim Hartsell and his son Jake.
Art-Direction
Poster Design
Social Content
Apres 18
A new-to-market clothing brand redefining off-course golf style. Designed for the moments after your round, this apparel blends classic golf heritage with modern sophistication—effortless, versatile and refined. Whether you're heading to the clubhouse, the city, or anywhere in between, Après 18 ensures you look as good as your game.
Visual Identity Design
Art-Direction
Packaging
Social Content
Brand Guidelines
Golf Photography
Off The Tee is my golf Instagram that doubles as a visual diary, documenting the incredible people, places and experiences encountered over the past few years through golf. I’ve been fortunate to get to visit and play some of Scotland and the UK’s most iconic championship venues to the cherished hidden gems off the beaten path. I love taking photos everywhere I go whether its iPhone or my Fuji XT30ii, It’s a tribute to the sport, its landscapes and the privilege of experiencing it all firsthand. Follow the journey @Off__The__Tee.
Notice Board
Get in touch.
Whether you’re launching something new or looking to refresh an existing brand, we’d love to help you create something that truly connects. If you’re interested in chatting (or 18 holes) to discuss how we can help, drop us a line below or via the contact form.